Alberta isn't defined by a visual identity, or advertisements, or what we say about ourselves. It's defined by what others say about us. It's about our actions and how the world perceives them.
What are we, as Albertans, doing and saying to show the world the true Alberta? The one we experience every day?
Every day, in thousands of ways, people the world over are making decisions about where to invest, live, work, and visit — decisions that are shaped by the collective perceptions of Alberta and our place in the world.
We have a story to tell. It's a story about the freedom to create. About the spirit to achieve. And about a place filled with people realizing possibilities.
Alberta's brand enables us to consistently present the authentic story of our province to a set of stakeholders as diverse as Alberta itself.
Whether promoting Albertan products, ideas, and innovations to a global marketplace or welcoming the world to our home, the branding initiative encompasses the wide variety of ways Alberta's story comes to life.
A truly global brand for a place unlike anywhere else.
What is more personal than a signature? What else represents commitment more strongly?
Alberta's new logo has been developed to speak to the freedom to create and the spirit to achieve. Such a promise calls for a unique logo approach. It requires a signature that measures up to the Albertan attitude: open, aspirational, strong, dynamic, and genuine. The essence of people realizing possibilities inspires a signature with personality:
It strives to tell the true Albertan story.
» See our Brand Book