Our brand ambassadors are individuals, companies and organizations that are bringing the brand to life. Every Albertan is invited to embrace the brand, share it, and showcase how all of us are people realizing possibilities.
This open Alberta brand allows you the tremendous responsibility, and amazing opportunity, to take part in shaping the place in which you live, work, visit, and invest.
The visual identity, the branding language, and the essence of the Alberta brand is open to Albertans who agree to the Brand Charter to use and embrace, to show the world the Alberta story.
Embrace the responsibility. Seize the opportunity.